About

Finding Alice is an imaginative self-guided treasure hunt experience set in the seaside town of Llandudno — building on the connection between Alice in Wonderland and the Town. Blending the charm of real-world adventure and interactions with a digital platform that guides your every step, this interactive quest invites teams to uncover clues, solve puzzles, and track down the missing Alice.

Alice has been invited to her very own unbirthday party by the Mad Hatter — but she’s vanished! Fearing the Queen of Hearts may be behind her disappearance, the Hatter has called upon brave Investigators (that’s you!) to follow the clues and save Alice.

To join the search, you’ll need at least one fully charged mobile phone, up to 2 hours of time, a good sense of adventure, comfy shoes, and maybe a phone charger (just in case). Alice-inspired costumes are completely optional — but always delightful.